Insights & Trends
Advertising & Earned Economy
What’s Earneco from a Brand’s Perspective?
Earneco is moving with the times, having seen the shift in consumer behaviours and expectations. Fewer and fewer people respond to traditional advertising. Consumer attention is increasingly difficult to grab. Advertising needs to rethink, repackage,reassert its...
How to Earn with Earneco
Monetising your attention is simple and straightforward. So we've created an infographic to take you through the short 5 steps to earning from your attention. Sign up to Earneco - You can sign up via a waiting list, influencer link or shared link from a friend who is...
Advertising Guidelines
Advertising Guidelines All of the ads on Earneco are delivered OTT (over the top) on their own unique link, therefore are run independently so there is no risk of ads appearing next to unwanted content. Video ads are 100% in view and brands are only charged for a...
Earned and Owned Economy
Adtech is standing on the precipice of a brave new world. This is the biggest change in advertising since the earliest agencies dipped their quills in 1786. For centuries, we rolled with the changes, but underpinning it has always been the assumption the advertiser...
Power to the Consumer
As a consumer, you're not silly and you're certainly not uninformed. You know what you want, what you like, and how to get it. You know who has the best product or service for your needs and you say "yes" to those things that are in your interest. As a consumer, you...
The Earned Economy
Advertising Industry Consumers all around the world will switch on to the power of their attention. The Earned economy empowers consumers to monetise their attention. This is a new model for advertising that uses a highly targeted, authentic, and engaging approach to...
Ad History Timeline
Ad tech pivots in 5 year intervals 1. Launch 1994 - A lot has changed since the world's first banner Ad launched on HotWired for AT&T. It soon caught on quickly with Yahoo announcing an advertising deal for their own...
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