Adtech is standing on the precipice of a brave new world. This is the biggest change in advertising since the earliest agencies dipped their quills in 1786. For centuries, we rolled with the changes, but underpinning it has always been the assumption the advertiser has been in charge. We've told the consumers what they want to see, read, lust after, buy.

But the tide is turning. Adtech is broken. Fewer and fewer people respond to traditional advertising. Consumer attention is increasingly difficult to grab. Advertising needs to rethink, repackage, reassert its dominance by shifting power into the hands of the consumer.

The Earneco platform celebrates users' control, enabling them to monetise their attention, details, presence, just as the advertising industry has done for centuries.