As a consumer, you’re not silly and you’re certainly not uninformed. You know what you want, what you like, and how to get it. You know who has the best product or service for your needs and you say “yes” to those things that are in your interest. As a consumer, you have the power of choice, and the freedom to choose. But to unlock the power within this freedom, we must break away from the old platforms, old schools of thought and take back our power. We need to claim and protect our attention; it is our most valuable asset! In this new era, we’ll see consumers all around the world switching on to the power of their attention — they’ll begin participating in a new approach that we call the Earned Economy. The Earned economy empowers consumers to monetise their attention by rewarding actions with fair value, when we participate in ways that are of value to brands (and or our peers).

The Earned economy is based on a simple idea: Earn from your attention and control your greatest asset.